Educational modeling exercise

SaaS Valuation Lab

Explore how growth, margin, retention, efficiency, concentration, and selected valuation methods affect an illustrative enterprise-value range.

Company inputs

ARR $40MRevenue $44MGrowth 28%Gross margin 82%EBITDA margin 10%NRR 112%Churn 9%CAC payback 18 mo.Top-customer concentration 22%

Rule of 4038%

Quality adjustment1.35x

Revenue range$238–$416M

Illustrative DCF proxy$198M

Method settings

Low EV / RevenueHigh EV / RevenueEV / EBITDA

Illustrative valuation triangulation
Method	Low	Midpoint	High
EV / ARR	$216M	$297M	$378M
EV / Revenue	$238M	$327M	$416M
EV / EBITDA	$67M	$79M	$91M
DCF proxy	$168M	$198M	$228M

Educational tool. The quality adjustment rewards gross margin and NRR and penalizes churn, concentration, and long CAC payback. The DCF proxy is a simplified heuristic—not a full cash-flow model. Outputs are not market quotes, fairness opinions, or investment recommendations.